Revolutionizing the Digital Gold Landscapes
Overview
Empowering individuals to adopt digital gold, fostering awareness, and delivering streamlined buying and selling processes
Duration
6 Months
UX Designer
2 Persons
Business Goals
Build a highly trusted and transparent digital gold platform
Maintain reliability and trust among users
Provide users regular and real time insights about their investments
To develop a secure and safe tech enabled platform for all things in digital gold.
Challenges
01
Accurate information
Struggle in reliably accessing real-time and accurate gold price information
02
Increase User Adoption
Poor Adaption rate due lack of awareness and ineffective communication.
03
Building User Confidence
Difficulty in establishing user trust and loyalty due to friction in user experience.
Investigating the Diversity of Users
User Groups
Price speculator
To retain the gold so they can retrieve the money in the times of crisis
Occasional Gifter
To redeem gold quickly and easily without going from shop to shop
Eternal Saver
To expand their business and make digital gold her primary investment
The New bee
To be able to buy and sell gold quickly, redemption is not a priority
User Challenges
01
Trust Worthy Place
Risks attached with gold are high and thus security plays an important role
02
Uniform Price
Risks attached with gold are high and thus security plays an important role
03
Safety for Future
Risks attached with gold are high and thus security plays an important role
04
Purity Assurance
Struggle in reliably accessing real-time and accurate gold price information
Digital Gold
Empowering users with seamless gold management with Real-time gold value tracking, with options to buy, sell, gift, SIP, borrow, and more.
Reliable & Easy
Providing guidance and tailored options at every step to meet users' needs.
Build Trust
Entitling users with essential real-time updates for informed gold buying, selling, and investment decisions.
Enhance Engagement
Simplify user journeys with seamless guidance, offering tailored and intuitive options for their needs.
Personalisation
Empower users to effortlessly invest and acquire their digital gold, tailored to their unique requirements.
Buy & Sell
Seamlessly buy and sell the digital gold, ensuring true value, quality, and guaranteed assurance.
Gifting
Elevating users gifting experience with the certainty of seamless digital gold delivery, promising quality assurance for there cherished ones.
Your SIP
Embark on financial security with an engaging personalised plan, allowing user to shape there long-term goals.
Mobile Version
Enough Talking
Let's Collaborate
