Case study

Kisan Saarthi

An app for independent freelancers to help farmers

Our Clients

Harvesting Farmer Network

Harvesting Farmer Network, an initiative focused on providing market linkages to 120 million smallholder farmers in India. Its grassroots level efforts combined with data & technology has already brought together 3.7 million farmers onto a single platform, with the goal to make smallholder farming profitable.

MISSION

To make smallholder farming profitable.

VALUES

introduction

Project Overview

This app is for independent freelancers who help farmers to manage their feilds, enhance output, get suitble price for their crops and earn with the related tasks.

PRODUCT GOAL

Providing an easy and intuitive experience for Kisan Saarthi.

BUSINESS GOAL

Help the farming community by providing a one-stop solution for the freelance agents (Saarthi).

our approach

The Design Process

High Level Business Workflow

This app is for independent freelancers who help farmers to manage their feilds, enhance output, get suitble price for their crops and earn with the related tasks.

Target Audience

Literate progressive farmer who lives in rural India, willing to help other farmers and looking to generate additional revenue

User Tasks

User (Saarthi) can add farmers and get details about their farm land, area and crops they are growing. They can earn monetary rewards performing these tasks.

User Persona (Farm Owner)

Problem Statement

Farmers are not able to earn enough because Farming involves carrying out multiple activites efficiently at various stages and how can we help farmers to :

Focus Area

FARMER NETWORK MANAGEMENT

Creating a group of farmers and gather their requirements

EMPOWERING THE USERS

Equipping them with the tools of earning more and helping the farming activities

ENGAGING THE USERS

By introducing gamification and similar interactivity, keep users returning and actively involved with the app.

User Flows

After gathering all the necessary information and the user scenarios our team started creating different flows which help them with a holistic view of the application overall.

ADDING A FARMER

ADDING FARM DETAILS

BUYING EXPERIENCES

Wireframes

Our team crafted this high-fidelity wireframes once the UX strategy was ready and converted it into clickable prototype.

Design system

Material 3 Design Kit

Material Designs layouts can be considered to be more intuitive for most users. It is one of the most compatible design systems for mobile apps as it was originally developed for designing Android applications.