• Capture Requirements

    Business Goal & Persona

    Understand product vision, business goal & target audience with product stake holders.

  • Identify Key Use Cases

    Task Flows and User Journeys

    Define and identify top 3 use cases. Map business goal and user goal.

  • Design Concepts

    Information Architecture, Low & Hi-Fidelity Wireframes

    We hurdle up, brainstorm internally with other co-designers to chalk out overall design concepts that solves key use cases.

  • Evaluate Design

    Design Reviews

    We run through our design concepts to bounce back ideas from stakeholders.

  • Refine Design

    Interaction Design and Visual Design

    Deep dive into detailed pixel perfect mocks to get actual feel of the application.

  • Detail Design Specs

    UI Specifications & Guidelines

    We provide detailed UI guidelines and specifications that can be leveraged by development team to implement actual application.

  • Implementation Strategy

    Strive for Pixel Perfection

    Devil is in the details and we strongly believe in the same. We provide all the respective UI assets and work very closely with developers to achieve perfection in the interface. Ultimate goal is provide a fit and finished product to end users.

We Celebrate Together



We define business problem through a series of meticulous and divergent discovery methods that splits open the subjective and vague problem statements into objective business problem statements



We explore ideas and filter out the best possible solution through iterative prototyping, testing and client validation. With each iteration as we become more optimistic about the solution, we detail out the task flow and interactions of the solution.



We design and make sure all the details are incorporated in the solution and the interactions are intuitive. We connect with clients and developers frequently to make sure that the solution provided is desirable and implementable. We further engage with developers to bring the solution to life.

How We Craft UX

Enough Talking
Let's Collaborate

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