About KoolKanya
A digital platform that helps to create an ecosystem for women to connect, nurture and build careers they love.
Discover Herself & Connect
Talk to Kool Kanya provides tests (personality and EQ) to help a woman discovers herself. Connecting women based on experiences
Technology and behavior change gamification
AI algorithms to connect and network women with each other as per need in life stage & career.
Recruiter solutions
Helps companies change their statistics on gender diversity with qualified women.
Not just corporate jobs, Freelance and Work from home solutions
Premium access to verified portfolios for quality services.
About The Project
To design a website application and website where women can connect. Setup MLP (Minimum Loveable Product) with unique sellable features.
Problem Statment
Create a platform which helps women build their career from different walk of life, women signing up on this platform should be able to start a conversation, openly discuss their queries and establish a connection.
Goal Statement
To build a safe platform with features that create a network for women to connect and help them grow their career.
Target Users
Women from different walks of life who are
Discovery Phase
Synthesed the vision for the product & how it aligns with the overall business goals.
The goal was to set the context by understanding what is at the core of the brand Koolkanya. We worked on different personas in different senarios to empathise and understand the painpoints, while also working closely with the brand to keep the vision intact.
Design Process
Our process was very simple, we followed a agile process to get the platform up and running by planning sprints, retrospecting and moving ahead.
User Flow
Style Guide
Colors
Typography
Montserrat is a functional and contemporary typeface but it does not neglect design aspects and is able to combine this with happy and open character that gives it appeal and attractiveness.
UI Design
website
Home
Highlighting features and giving the users a glimpse of the many ways to improve their network
Web Application
Sign Up
Simple and easy flow to register and be a part of the Kool Kanya community
Onboarding
Personalized feed generation based on the interest and goals of the users
Homefeed
Interactive and easy to navigate homefeed which displays all the features for the user to access
Ask & Answer
A space where popular questions are highlighted with the option for the users to ask questions and answer making it a interactive community
TTKK
(Talk to Kool Kanya)Feature that helps the user to interact with experts and mentors
Mobile Responsive
Our Impact
1000+
active users
50000
sign up
High %
User engagment