The KLI Boost App
Kotak Mahindra Life Insurance Company Limited
One Stop Mobility Solution for all KLI’s Advisors
To design a one stop mobility solution for all KLI’s agents and partners enabling them to perform their day to day tasks and activities in a faster, simpler and smarter way!
A platform where partners, advisors can keep track and perform day to day activities in a faster way.
To design a seamless platform & help user’s gain more business.
Below are the persona’s we targeted and try to solve their painpoints and address their goals
Advisors & agents
- No realtime updates on what is happening with their sales, targets and achievements,
- No clear growth path,
- No motivation to upscale/upgrade
Managers (CEO, Advisor)
- No birds eye view on team/company target v/s accomplishments,
We worked with different stakeholders to understand product, and a regular connect with them helped us understand user stories and needs
Gaps that we identified
- Need of an Insightful dashboard
- Saving time by maintaining policies at your finger tips without comprising on flow
- Gamifying user experience to boost performance of an individual
Design Thinking Process
Design thinking is a methodology that attempts to solve complex problems in a creative and user-centric way. Core features of the design thinking methodology include:
Understand the problem of the user for whom you are designing.
Form a problem statement.
Generate creative solutions to this problem.
Build a tangible representation of this solution.
Validate this solution with your target audience.
After gathering all the necessary information and the user scenarios our team started creating different flows which help them with a holistic view of the application overall.
Our team crafted this high-fidelity wireframes once the UX strategy was ready and converted it into clickable prototype.
Typography & Colors
While initiating the visual design directions, we explored and selected a combination of warm and monochrome colors for this app.
Fonts & Colors
- Light 300
- Semi Bold
- Extra Bold
Font adds a great deal of emotions in the design
Choosing the right font was indeed essential for us while crafting the personality of HootOut brand. Font Rubik is an amazing font which rightly fit with the overall design experience we created.
User interface design
Here we go with the user interface design for the core screens of the app below. These were indeed the most important screens to engage the user's attention.
Gamifying the experience to get the best of the users and presenting them with exciting rewards.
A motivational & interactive design for advisors and partners as soon as they complete a level.
A birds eye for managers to download reports weekly, monthly & quarterly
A space where advisor’s can update their profile
Senior Agency Partner
Keep track of earnings and incentives and manage taxes on the go
Out of hundreds of screens here are few more from the app itself.
Increase in contests participations