Increase in mutual fund sales while making financial planning accessible

User 1 User 2 User 3 User 4
DIY Financial Planner
BEGINNER FRIENDLY
App Interface
Financial Planning

Financial Planning

Comprehensive & Customizable Plan

Portfolio Analysis

Portfolio Analysis

Portfolio Improvement Suggestions

Wealth Management

Wealth Management

Managing and Tracking Investments

STEERING THROUGH FINANCIAL CHALLENGES

Users encounter obstacles in achieving financial objectives independently due to limited guidance & tools, impeding their investment journey.

Financial Challenges

80% stat-card-percent1

of Indian middle-class population has no plan for retirement

68% stat-card-percent1

parents are not investing enough for kids higher education expenses

55% stat-card-percent1

of urban Indians feel that they have inadequate life insurance cover.

OUR BUSINESS OPTIMIZATION APPROACH

Applying Design and Marketing Frameworks

Analyzing Competitors

Customer Segmentation

Content Structuring

Transforming
Enterprises one
pixel at a time

Adapting APPROACH for a Custom Fit

A

Attention

I

Interest

D

Desire

A

Action

Organizations can strategically employ this framework to steer marketing efforts:

  • Generating Awareness/Attention, involving potential clients, and prompting conversions.
  • Guarantees a methodical strategy for introducing new services.

WEIGHING VARYING CHARACTERISTICS

Delineating criteria to assess the distinct characteristics of particular inspirations.

Planning

ATTENTION

Creating a plan and learning

  • Helps to gain better understanding of self
  • Clear and concise breakdown
Emotional

INTEREST

Emotional Quotient

  • Questions not invasive of private information
  • Feels simple and not too much thinking required
Security

DESIRE

Financial Security

  • Progress bars show results and build anticipation
  • Breakdowns clarify scheme suggestions
Retention

ACTION

Client Retention

  • Few questions, concise survey
  • Users naturally proceed to view recommendations
Story

MISCELLANEOUS

Website Story Telling

  • Story flows in a sequence
  • Making the process memorable
  • Story flows in a sequence
  • Making the process memorable

Ensuring the product
accommodates all user groups

To ensure a streamlined and user-friendly experience, the emphasis was placed squarely on the USER, prioritizing simplicity and intuitiveness.

Enhancing the value for personas by strategically categorizing users and gaining insights into the factors that shape their decision-making process.

This comprehension of the user laid the groundwork for their subsequent journeys within the flow, tailored to their individual profiles.

Prioritizing the important features and functions to deliver for an MLP

The MoSCoW Framework guided the prioritization of requirements, determining which ones to prioritize for progress.

To focus on what is important and deliver an MLP

Planning

Must have

Emotional

Should have

Security

Could have

Retention

Will not have

Must have
List of common points from the Personas and User Journeys
  • Lack of knowledge and experience in financial planning and complex jargon.
  • Difficulty in creating and diversifying a personalized financial roadmap.
  • Financial independence and freedom in the future.
  • Secondary source of income
  • Suggest suitable strategies to balance saving for emergency fund and staying on track for their goal.
  • Develop an emergency fund for unexpected expenses.
  • Wealth Creation overtime
  • Ability to tweak and alter goals and plans
Should have
List of unique points from the Personas and User Journeys
  • Explore tax-efficient and impactful investment strategies that align with their values to maximize returns.
  • Receiving a personalized plan with infographics and investment insights.
  • Unaware of the impact of brokerage fees.
  • Make the process quick, intuitive, engaging & personalized to build a comprehensive financial picture.(Support team option can also be offered)
  • Having a real-time progress tracker.
  • Customizing their goals and plans separately as well as collectively.
Could have
List of overall good to have requirements
  • Messaging and copywriting should have a simple and conversational tone.
  • Animations and impactful interactions
  • Upselling plans
  • Nudging users to specific goals based on their investments, goals and life stage
Will not have
List of flows and features currently out of the scope for this release
  • Selling schemes
  • Merging with insurances
  • Risk Profile Analysis?

CONTENT STRUCTING

Transforming insights into organized journeys.

Making the flow as short as possible

Reducing the number of clicks

Making the flow unobtrusive

Getting the most from the users

Designing for solutions tailored to be scalable and adaptable

STARTING WITH FINANCES

Building on the AIDA framework to structure the website storytelling

Making the website simple for novices and supporting their learning as they navigate the financial landscape

UNDERSTANDING THE CLIENT

Ensuring a hassle-free customer experience through guided decision making and strategic content planning

The financial flow assists users to custom build a financial plan so it had to be one they could learn with and easily fill out for optimal results

Quick and easy

Informative and Accessible

Customizable and Adaptable

Users effectively track and manage their goals

UNDERSTANDING THE CLIENT

Portfolio analysis to recommend schemes and provide users with a clear plan on how to invest customized to their profile

The goal was to give users a clear report of their portfolio by ensuring a crisp summary and making investing in schemes that much more simple.

Robinhood revolutionizes the market with its comprehensive financial planning and asset management platform

We have built a platform for DIY financial planning and assessment which will assist lakhs of people with their life goals

We are now here

The product is currently being developed and tested among various user groups

Start Your Journey with Us

Schedule a Meeting

Thank you for contacting us. You shall hear from us soon.

OR mail to: growth@f1studioz.com

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India +91 9949044252 growth@f1studioz.com

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India +91 84888 62040 careers@f1studioz.com
Simplicity, Empathy, Agility