Project Brief
Punchh revolutionizes food ordering by merging a seamless loyalty experience with strategic campaign management. It empowers restaurants and QSR brands to build personalized, scalable loyalty programs that drive guest engagement and long-term growth. Punchh combines seamless food ordering with a powerful loyalty & campaign automation system, helping both ends of the ecosystem — the customer and the business.
App Flow
What sets us apart
Punchh helps you design personalized rewards, run data-driven campaigns, and track customer engagement in real time—making loyalty simple, scalable, and effective.
Modern Loyalty Platform
Create a loyalty program as unique as your brand—points, tiers, referrals, and beyond—backed by an industry leading platform.
Expertise That Drives Results
Our loyalty strategists partner with you to maximize engagement, optimize performance, and evolve your program as your business grows.
Flexible by Design
Scale your program easily with open APIs and seamless integrations across your existing restaurant tech stack.
Loyalty Built for Outcomes
Design your loyalty program around the KPIs that matter most—retention, visit frequency, sales impact, and beyond.
First-hand Dilemma
For Users
“Most loyalty programs feel purely transactional. Rewards are often hidden or hard to redeem, creating frustration rather than delight. Customers rarely feel a meaningful connection, and engagement outside of purchases is minimal. Without clarity, personalization, or emotional value, these programs fail to build lasting loyalty, leaving users disengaged and indifferent.”
For Business
“Marketing teams face fragmented tools and disconnected workflows, making it hard to manage campaigns efficiently. Real-time audience segmentation is often missing, slowing targeted outreach. Tracking and measuring campaign ROI is complex and error-prone, leaving teams unsure of what works. These challenges hinder performance, reduce agility, and limit growth opportunities.”
Complexity
Running campaigns in existing platforms is often cumbersome and disjointed. Marketers juggle multiple tools, face limited segmentation options, and struggle to measure ROI. The lack of a unified system increases dependency on discounts while offering little clarity on actual campaign impact.
Fragmented UX
For users, ordering and loyalty are treated as two different journeys. Rewards are hidden in separate tabs, redemption is confusing, and offers feel disconnected from the checkout flow. This fragmentation causes users to miss benefits, lose motivation, and switch platforms easily.
72% of food delivery users feel that rewards are either hidden or too confusing to redeem.
Source: Loyalty Program Survey, 2023
64% of restaurants reported difficulty in segmenting customers for targeted campaigns.
Source: QSR Campaign Effectiveness Report, 2023
58% of users switch between 2–3 apps per month, primarily for discounts, not loyalty.
Source:FoodTech Retention Insights, 2023
User Flow
In order to design the best experience, I’ve look at the possible paths the user might take during their journey and examine what happens during each step. I usually create a map in Figma to get a detailed view of the User Flow.
Designed for Marketers
- Acquisition Strategy Build a loyalty program guests can’t wait to join—with customizable points, tiers, referrals, and social cause tie-ins, and more.
- Empower Innovation Don’t settle for rigid systems, give marketers the creative freedom and control to drive meaningful engagement.
Built for Developers
- Connectivity Our open ecosystem and robust APIs allow for fast, secure integration into your existing tech stack.
- Stable & Secure PAR Punchh Loyalty is built for scale and committed to enterprise-grade data privacy, uptime, and security standards.
Drive the Right Outcomes
- Align Objectives Design your program around the KPIs that matter most, whether it's retention, visit frequency, or direct sales impact.
- Easily Evaluate Measure results in real time, evolve your strategy with exz
Connect With the Best in the Industry
- Access Innovation Tap into the industry’s leading partner ecosystem with built-in integrations for personalization, messaging, payments, and more.
- Expand Capabilities Our experts will guide you to the right partners and help you maximize the value of every integration.
Research Insights
- What Sets Punchh Apart: Fully customizable loyalty (points, tiers, referrals), strong omnichannel and API integrations, real-time analytics, and expert-managed services
- Tech Highlights: Seamlessly integrates with POS, eCommerce, mobile, and wallets—delivering unified loyalty experience across all touchpoints
Smooth Onboarding
- Users experience contextual, rewarding food ordering that feels intuitive and exciting.
- Brands run smarter, data-driven campaigns while building real loyalty.
- The Ecosystem becomes a closed loop—campaign actions create behavior, and behavior informs future campaigns.
