Design for delightful experiences!

The Blue Book

Discover the Heuristics and Tenets of UX Design

But before we proceed any further...

What are the Tenets of UX?

What are the Tenets of UX

Why are the tenets important?

Why are the tenets important
  • Provides Consistency

    Provides Consistency

    Designers can create a consistent and predictable experience across different parts of product or system.

  • Alignment with Business Goals

    Alignment with Business Goals

    Tenets can help ensure that the design of a product or system aligns with the goals of the organization or brand.

  • Improves Usability

    Improves Usability

    By following these guidelines, designers can create products that are easier and more intuitive to use.

  • Identification of Usability Issues

    Identification of Usability Issues

    Helps identify potential usability issues by providing guidelines for evaluating a product or system.

  • Improved User Satisfaction

    Improved User Satisfaction

    Designers can create products that not only function well but also delight and satisfy users.

Who are the users?

  • UX Designers

    UX Designers

    For creating digital products and systems that are easy and enjoyable to use.

  • Product Managers

    Product Managers

    To ensure that the products are not only functional but also user-friendly.

  • Developers


    To ensure that the products they build meet the usability and design standards.

  • Researchers


    To understand the needs and expectations of users and identify usability issues.

  • Business Stakeholders

    Business Stakeholders

    To ensure that digital products and systems align with the organization's goals and values.

Where to apply?

  • Ideation


    They can be used during the ideation phase to guide brainstorming sessions.

  • User Research

    User Research

    Heuristics can be used to develop research questions and identify potential usability issues.

  • Design


    These can be used to guide the design process, ensuring products and systems are easy and enjoyable to use.

  • Testing


    They can be used to evaluate the effectiveness of digital products and systems.

  • Optimization


    Can be used to continually optimize products and systems based on user feedback and analytics.

But before we proceed any further...

The Heuristics and Tenets of UX

  • Positioning


    UX - Led Product positioning, examines how the customers interact with the product and finds insights for imrpoving the brand.

  • Ease of First Use

    Ease of First Use

    Identify how easy or hard it is for the users to onboard onto the application and get started with using it.

  • Way Finding

    Way Finding

    Analysing the user journeys to find if the product gives enough clues to the users to guide them to the next steps to complete the tasks.

  • Base Familiarity

    Base Familiarity

    To ease in the user to any product or service, the behavior of key components should be according to normalized expectations.

  • Steepness of Learning Curve

    Steepness of Learning Curve

    Steepness of Learning Curve defines the effort needed to put in from the user's end to learn and use the app effectively.

  • Value of Prolonged Use

    Value of Prolonged Use

    In order to keep the user engaged, the time invested in the system should lead to better understanding and increase in value.

  • Consistency


    Process of examining the product for overall consistency. Visual design, Service Delivery, and Customer Support.

  • False Promises

    False Promises

    Making false promises to end user for conversion or other reasons and not delivering the same will affect brand's credibility.

  • Error Handling

    Error Handling

    How system deals with, Error propensity & prevention. Also, how does system handle the experience once an error occurs.

  • Task Life Cycle

    Task Life Cycle

    Everything on a platform comes together in form of tasks, which constitute of various stages and components.

  • Depth of Personalization

    Depth of Personalization

    Personalisation helps in making a digital product that is unique and meaningful for each user. It makes user feels in control.

  • Sensorial Aesthetic

    Sensorial Aesthetic

    Aesthetic and clean design can increase the overall value of app UX and help in improving brand usability for the users.

  • Security and Privacy

    Security and Privacy

    Security and privacy are important for the users to feel safe while using the application. It also affects the credibility of the brand.

  • Unintended Consequences

    Unintended Consequences

    How can we know the full effect of what we make? Complexities of humans will produce unintended design consequences.

  • Secret Sauce

    Secret Sauce

    Every system has something unique defined in approach which helps propagate greater value and delight over other systems.

Prepare to be amazed by how we skillfully infused these Heuristics and Tenets of UX into our clients' projects -
Delivering an extraordinary & top-notch user experience!

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