WIPRO LIGHTING REVOLUTION
Illuminating the future with intelligent lighting solutions
that transform spaces and enhance human experiences
physical world vs digital
Understanding user behavior and preferences to bridge the gap between physical and digital lighting shopping experiences
OFFLINE SHOPPING EXPERIENCE
Offline retail offers hands-on experience with lighting details. In-person interactions improve visualization and decision-making for lighting products.
ONLINE SHOPPING EXPERIENCE
The digital landscape provides easy access to lighting information, enabling efficient research and purchasing from anywhere.
online light shopping through UX
Tailored Solutions
Personalized lighting recommendations based on user preferences, space requirements, and usage patterns to ensure perfect matches.
Learn-As-You-Go
Interactive tutorials and guided experiences that educate users about lighting principles while they browse and make decisions.
Comparative Analysis
Side-by-side comparison tools with detailed specifications, energy efficiency ratings, and real-world performance data.
Immersive Visuals
AR/VR experiences, 360° product views, and realistic room simulations to bridge the gap between digital and physical shopping.
Designing user journeys for different shopper types.
Homepage Introduction
A high-level overview featuring a strong brand message and three distinct product categories—Foundational, Hybrid, and Smart Bundle Starter—to simplify initial product selection.
Product and Room-Specific Galleries
Detailed product displays for individual items and curated collections that showcase how lighting can be used to create specific ambiances, such as "Living Room Elegance" and "Bedroom Serenity."
Customer Engagement and Trust Building
A dedicated area for expert consultation and a "Surprisingly human stories" section with testimonials and user-submitted photos to provide social proof and build credibility.
Intuitive Navigation for All Rooms
A comprehensive section design that uses simple illustrations to help users easily find and shop for lighting solutions tailored to every space in their home.
Understanding the User & Space
We researched how different environments demand unique lighting experiences, identifying user pain points and opportunities.
Designing for Comfort & Productivity
Our concepts focused on lighting that reduces eye strain, enhances focus, and creates a pleasant ambience.
Smart & Sustainable Solutions
We integrated intelligent lighting controls and energy-efficient designs to align with sustainability goals.
Delivering a Seamless Experience
The final design system ensured consistency across digital touchpoints and physical product presentation.
Start Your Journey with Us
Schedule a Meeting
For Projects, Call
+91 9949044252For Job Enquiries, Call
