Design Agencies turning a new leaf for businesses.
Time and effort are the crucial components of a marketplace and design is the most crucial component of brand building. Lack of time, effort, and even money may result in an unsuccessful business but the design is what will set the tone for sales and exponential growth. Companies these days focus on what and how the audiences consume different content. It is fair enough to say that industries aim at digitally connecting with their respective consumers through a series of innovative designs and catchy content.
“Have no fear of perfection — you’ll never reach it.” — Salvador Dali
The most primitive form of non-verbal communication came in the form of pictorial representations. Symbols were used to communicate ideas to each other on both an interpersonal and mass scale. Evolving into more abstract concepts, humans developed a form of communication called the Alphabet, one for every language; this allowed humans to communicate ideas. A more comprehensive extension of this is evident in the modern business areas. The customer experience has been splendid with rapid digitalization, and customers look at the interactive pattern of a product and the wellness they carry into society. The tone generally matters, but social responsibility enhances a product’s sales.
India has been a productive marketplace and is a growing hub for branding and product management, apart from its technological advancements. The design system engages with its customers at every point of their buying journey, from marketing to sales to customer service. Designs have captured big conglomerates’ attention and have become crucial for successful products and services outsourcing. With firm strategic decisions concerning design and product management, there has been a rise in product-centric companies across India.
Why the rise of the planet of design?
With more than 130 million active internet users in India, the internet penetration rate has been seemingly high over the past few years. As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy, especially the design and product management industries. It is likely to create significant economic value and change the nature of work for tens of millions of Indians. The public sector is a strong catalyst for India’s rapid digitization and global expansion. The government’s efforts to ramp up Aadhaar, the national biometric digital identity program, have played a significant role. The design sector’s innovation has helped bring internet-enabled services to millions of consumers and made online usage more accessible.
COVID-19 lockdown made all the customers reliant on the internet like never before; work from home and online sales became the norm. Content consumed on the online space has driven the audience crazy due to its gripping nature. It helps transform the way people look at things and results in new economic benefits and a better quality of life. Pandemic has served as an excellent space for rethinking and ideating new strategies for businesses. Design agencies have repurposed the domain to create more UX/UI content and influence the choices of the audience and customer. The Middleman factor got reduced, and messages and copies were directly addressed to the laypeople. Better product display and interaction ensured flocks of customers into the design industry. Visitors turn out to be potential customers based on the stunning website according to appealing aesthetics, product servicing, or packaging and use them wisely for online retention. This is known as customer engagement. Customer engagement ensures sales and revisiting, indirectly making them profitable company assets. Good design involves extraordinary money. Website optimization, social media outsourcing, blog covers, and client requirements use design in the most fantastic range. When these big companies use designs to convey brand value to the people, it is pretty understood that “good design means good money”.
“Every great design begins with an even better story.” — Lorinda Mamo
Why design agencies?
A design agency understands the website application, its design objectives, and the target market; they welcome most opinions and discuss strategies before implementing them. An unbiased approach to these ideas will ensure creative freedom with exponential growth. Thus, these designers produce extremely creative compositions that conform to business strategy and branding. Innovative design is all about placing every element, whether text, image, or video, in the right place. Perfect positioning of these elements is done with the right strategy, which results from research, analysis, and combined efforts.
Creating a design team from scratch requires lots of monetary backing, followed by hungry recruitment of talents. Today a preset is available where the industrial knowledge backs the team with only the installation costs required. The agility at which problem-solving is carried out defines the team’s experience and the pace at which the design industry functions today. The demand for a UX researcher and a motion graphics designer has increased due to booming advertising and media markets. The ability to visually represent something attracts attention and is as trending and engaging as any other business. Design and culture go hand in hand as one will be more able to understand how an individual perceives certain design elements such as colors and symbols. Many cultural dimensions influence these perceptions, which affect the users’ decision-making. Agencies help in building design thinking and cultural cohabitation.
What companies should look for before hiring an agency?
It’s essential to know how much experience an agency has as if they have only just started, there may not be a perfect system in place when it comes to managing projects and meeting deadlines. Their commercial experience may also be limited. One should know if the potential new agency or designer has worked on something similar to the proposed project before and if they are knowledgeable about the process involved. Most agencies have a portfolio that showcases their skillset and best projects, so taking a look at them will better understand them. “Understanding the firm’s niche”. Most design agencies would have only worked with specific clients. Exposure to a new project of a different genre will define the agency’s ability to think and deliver the outcome.
Everyone wants to work with trusted people, and the only way to build trust is to bring transparency via the process. Stepwise openness and a clear hierarchical structure ensure that no information or detail is left behind. Communication is critical for better predictability. Channelized communication means better trust.
Every agency has its focus, especially on a vast space-like design. Companies should look for specialized needs to get better results. Niche is the ultimate problem solver. This means that a generic agency could lose even minute details due to its inclusive approach. To prevent this, choose agencies that offer a specialized service.
Companies should look for extended teams. It is always good to work with people who speak your language and understand. Team building and a like-minded approach ensure a longer business relationship. Agencies looking out for an unlikely system could land into minor differences and, in turn, affect the entire morale of the team.
When there’s a need to launch a product within a few months, and one doesn’t have the experienced resources to handle the launch or the time to train the existing resources an external design agency is brought in. Nothing comes in handy during that time except for a furnished and well-versed design agency.
An internal team might have a regional perspective, damaging a startup. An external design agency with varied perspectives and unprejudiced approaches based on experience gives the edge one needs for a successful product launch.
Go for the kill
When there’s a need to get the product right, it’s best to go with an experienced external design agency since they have a reputation to protect and an established portfolio.
The designers and agencies focus on creating designs and making them more accessible, attractive, and enjoyable for users to use the app or website. Designers consider the user’s needs while designing and then analyze components such as usefulness, value, credibility, and accessibility. They solve such problems as long and complicated forms, hard-to-find buttons, and visual clutter, preventing users from buying what they want from the website or page. Specialized agencies bring value and expertise to the table.
The demand for such specialized agencies will ensure responsible designs and creations over time. Lack of resources, time, correct perception, failure to project the right strategy, etc., can be why a design may not turn out as desired. But with the listed benefits of a creative design agency, one can feel confident of the imperative role they play as the scene is growing popular in all the business aspects. Because —
“No design works unless it embodies ideas that are held common by the people for whom the object is intended.” — Adrian Forty
Hence it’s fair to say, that “Good design means good business”.